Window banners are an affordable way to boost your business, but the money spent on design and printing will go to waste if customers can't read the sign. Here are 3 ways to make sure your banner will be readable.

Choose the Right Font

Once you've spent time choosing the right copy for your banner, you need to make sure you get the right font to display that text. Opt for legible and well-spaced serif or sans-serif fonts where possible; intricate script or display fonts make look cool, but they can be difficult to read at a distance. When it comes to the font size, remember that you get around 10 feet (3m) of good visibility for every 1 inch (2.5cm) of letter height. For example, if you need customers to be able to read your banner from 15 metres away, you need a font height of around 12.5cm. Thinking about text size first can help you choose the right banner size. Finally, don't forget about colouring. Opt for clear contrast with the colours on the rest of your banner--black or white is usually a good choice for text. 

Choose the Right Finish

Many business owners automatically associate a high-sheen finish with professionalism, but sometimes gloss isn't the right texture for a print banner. Since your signage will be displayed in your window, it needs to be readable even when the sun is shining on it. Gloss may look sleek indoors, but it's highly reflective when exposed to outdoor light, making signs very difficult to read during the day. On particularly sunny days, the strong reflection may even be painful or dangerous to look at, leading to accidents from reduced visibility. For a window banner, opt for a matte finish for optimum readability.

Choose the Right Layout

One of the biggest mistakes business owners make is trying to cram too much into one banner. Opt for as few text and image elements as possible and ensure they're spaced well apart. Remember that most of your banner should be blank space to ensure customers aren't too overwhelmed to read it. You should also think about the importance of each element when choosing your layout. The most important information and pictures should go at the top or in the middle of your banner and should be sized accordingly. Less important information that isn't crucial to the banner's success can be scaled down and placed in the lower section.